Spark + Optimal Workshop case study
While at Spark I helped organise a case study showing how Spark implemented the CX Framework and also utilised Optimal Workshop's user research tools.
From competing on price to competing on experience, and how we are doing it.
From identifying core needs through to building feasible solutions.
How collaboration and co-creation can build buy-in and speed.
My role as a CX Facilitator and what that looks like.
Testing our assumptions with customers through prototyping.